Surfersvillage Global Surf News, 27 December, 2007 : - - Orlando, Fla – SurfandSnowMag.com, a division of JBS Works, Inc., today announced that it has launched its online magazine for females who love and live the "board culture" of surfing and snowboarding.
The new SurfandSnowMag.com is a non-subscription-based online magazine that offers its readers surf reports, snow reports, the latest surf fashion and gear, snowboarding fashion and gear, feature stories, industry news, music, surf and snowboarding videos, and so much more.
Julie Brockmeyer Stine, Publisher of SurfandSnowMag.com, wanted to develop a free online publication modeled after traditional print publications catering to females who enjoy many of the same things. “Surfing and snowboarding are such crossover sports for so many, and I thought it made sense to include both sports in this online publication.
Whether you like to surf, like to snowboard, or do both, clothing brands and music are just a few of the commonalities between the two sports, “ Stine commented. “There are so many print and online surfing and snowboarding publications that cater to males only. Although women read Surfing, Surfer, and Snowboarding magazines, it’s because their reading choices targeting female surfing and snowboarding are so limited.
It's virtually, if not literally, impossible to find women’s fashion and beauty articles in a men’s surfing or snowboarding magazine. "I would speculate that the male readership of those publications would decline dramatically, if not cease to exist altogether if that occurred,” she added.
Revenue dollars will be generated by limited, non-invasive, unobtrusive online ads. There will be no pop-up ads or ads that you have to view first in order to read an article on SurfandSnowMag.com. “As an online marketing professional, it doesn’t make any sense to provide obstacles that impede the visitor's experience on a Web site.
The more difficult you make the experience for the visitors navigating your site, the less inclined they'll be to return. I want it to be a win-win for the viewers and advertisers of SurfandSnowMag.com,” Julie Brockmeyer Stine stated.
http://www.globalsurfnews.com/news.asp?Id_news=32069
